2020 was a year like no other. The pandemic had plunged the world into uncertainty, leaving markets and companies with the nearly impossible task of planning their next steps for months and years beyond. Information came at a rapid clip, guidance changed on a weekly basis, and new challenges surfaced across all sectors and industries. Companies struggled with a lack of scope and strategy to move forward given the crisis, finding themselves too late to take advantage of opportunities that just briefly revealed themselves. Fortunately, there are lessons to be learned from market-impacting events like this that companies can use to better prep and plan for the future. In this report, you’ll learn:

• How our clients were able to extract actionable insights amidst the information overload of a period of dramatic uncertainty.
• Tips and takeaways you can use for future market impacting events
• How companies can gain a competitive advantage during a time of crisis