Tracking your website visitors can benefit your business in a number of ways. From gaining insight into your potential customers to generating high-quality leads directly through your website, it can give your organization a strong advantage.

 According to Walker Sands, 56% of marketers believe the martech industry is evolving faster than their organization’s use of marketing technology. And, 9 out of 10 marketers state that they use at least one martech tool on a regular basis.