Today, data can be your most valuable asset. But that’s only the case if your organization can extract deep business insights from it. Like crude oil, your data is much more valuable when processed and used to drive your business forward. This is where conventional data warehouses come up short. They can’t handle the volume, complexity, and variety of data companies generate today.

 Nor can they simultaneously satisfy various departments’ need to access and analyze data in real time A modern, cloud-built “as a service” data warehouse enables you to do things you just can’t do with a legacy on-premises or “cloud[1]washed” data warehouse, including:

 • Perform advanced data analytics across all user profiles and contextual data sources

 • Integrate data management and data storage, including governance and quality