There is a large and very successful retail chain in Australia called “Kmart”, and despite having the same name and similar branding, it’s utterly unrelated to Kmart in the United States. Kmart in the United States is closing stores while 10,000 miles away in Australia, the other Kmart (and yes, it’s actually an Australian owned and run retailer) is thriving. After researching the company, I believe a contributing factor to Kmart’s success has been its investment in digital transformation which is at the very heart of its operations. Their focus – being a customer led, digitally enabled retailer.