The Challenge The Solution With Hoffman Media’s continued growth, maximizing the profitability of their catalog across digital platforms was a necessity. Jon Adamson, Hoffman Media’s Vice President of Digital Media, was focused on addressing the issues of their apps from the previous providers. Adamson explains, “the most important pain point was the poor user experience, and as a result, we were not selling as many magazines as we were previously.”

“What we were coming from,” Adamson describes, “was very difficult for customers to find back issues, and the way they were organized was not intuitive.” The substandard user experience would prove to be a critical issue, as revenue began to decline. Hoffman Media partnered with Naviga to improve library design, functionality, navigation and refined the mobile reading experience for its users.