E-commerce

Keys To Successful Product Launch

Keys To Successful Product Launch 89% of U.S. consumers read product reviews when considering a purchase. Of those, 93% say reviews impact their buying decision. But can you really go to market with a brand new product that already has authentic customer reviews? Spoiler alert: yes, you can. Our latest e-book, The Keys to A […]

How Influential Are Influencers, Really?

E-commerce, Marketing /

How Influential Are Influencers, Really? Consumers often turn to industry professionals, retail associates and other passionate users of every kind for advice when making purchase decisions. Are your current marketing strategies reaching your MOST desirable brand ambassadors though? For some time, marketers have suspected that certain opinions matter more than others when it comes to

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