Intentional Innovation: Why Going Digital Makes Dollars and Sense
Intentional Innovation: Why Going Digital Makes Dollars and Sense Publishers looking to succeed in the new reality of today’s market are faced with the difficult task of bridging the gap between print and a complex digital ecosystem. The plethora of channels that potential audiences inhabit (and prefer) has exploded over the last 10 years, and it’s only expected to increase. While print is not dead, Zenith reports that time spent reading print magazines decreased by 56% between 2011 and 2018, and newspaper readership fell by 45%1 . Many readers are moving to digital; according to annual consumer surveys conducted by Mequoda, digital magazine readership climbed from 32% in 2016 to 37% in 2018. If this trend continues, digital magazine readership as a percentage of all magazine readership could break 40% in 2020. That same study also showed another shift, where more than 50% of US adults believe magazines’ digital editions are the most important2.
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