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2021 CFO Indicator Survey Report

2021 CFO Indicator Survey Report How finance leaders are closing the digital acceleration gap Cloud systems can help finance teams automate processes and unlock meaningful insights to build a frictionless future. In this global CFO Indicator survey report, learn how CFOs are using cloud systems to deliver digital transformation at scale while balancing costs. Some key findings: Nearly two-thirds of the surveyed CFOs (60%) are investing in reimagining finance operations in the cloud and deploying AI/ML solutions. Predictive analytics is the most sought-after automation capability for 50% of the CFOs. Data management and analysis are the top priorities over the next three years of 49% of the CFOs.

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Finance, IT and the Power of Partnership

Finance, Information Technology /

Finance, IT and the Power of Partnership Aligning Finance and IT on the path to transformation. Remote work is the new normal. As organisations adapt to shifting demands in a changing world, it’s more important than ever for finance and IT to make a joint effort towards digital transformation. Read this whitepaper by Ventana Research to discover how CFOs and CIOs can align skills from both teams for a more agile, resilient enterprise.

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Using website visitor tracking to revolutionize your B2B lead generation

B2B lead generation, Information Technology /

Using website visitor tracking to revolutionize your B2B lead generation Tracking your website visitors can benefit your business in a number of ways. From gaining insight into your potential customers to generating high-quality leads directly through your website, it can give your organization a strong advantage. According to Walker Sands, 56% of marketers believe the martech industry is evolving faster than their organization’s use of marketing technology. And, 9 out of 10 marketers state that they use at least one martech tool on a regular basis.

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Plan to Win

Data, Information Technology /

Plan to Win Business agility is now a determining factor for success in today’s data-driven, fast-paced world. To think fast and move first, companies must embrace a new model or risk being left behind. Plan to Win reflects the collected experience and wisdom gained from working with thousands of companies, the insights of CFOs and FP&A practitioners, and our partners and other thought leaders, as well as research on how planning impacts business performance. Available in both print and digital formats, the book sets forth a clear vision for where strategic business planning is headed and the impact it can have on organizations. The practices detailed here are a guide for businesses to chart their futures in this ever-changing, digital world. Our special thanks to the customers and partners of Adaptive Insights, who every day prove themselves to be the most influential and steadfast change agents of all.

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How Hoffman Media improved user experience and exceeded revenue goals with Naviga Commerce

Finance, Information Technology /

How Hoffman Media improved user experience and exceeded revenue goals with Naviga Commerce The Challenge The Solution With Hoffman Media’s continued growth, maximizing the profitability of their catalog across digital platforms was a necessity. Jon Adamson, Hoffman Media’s Vice President of Digital Media, was focused on addressing the issues of their apps from the previous providers. Adamson explains, “the most important pain point was the poor user experience, and as a result, we were not selling as many magazines as we were previously.” “What we were coming from,” Adamson describes, “was very difficult for customers to find back issues, and the way they were organized was not intuitive.” The substandard user experience would prove to be a critical issue, as revenue began to decline. Hoffman Media partnered with Naviga to improve library design, functionality, navigation and refined the mobile reading experience for its users.

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7 Data-Driven Ways to Attract and Retain Subscribers

Data, Information Technology /

7 Data-Driven Ways to Attract and Retain Subscribers There’s no dearth of audience data for publishers to use. The worldwide total of data created in 2018 was 33 zettabytes – that’s 33 trillion gigabytes – and Statista reports that this is nothing compared to the forecasts for the next decade or so. 1 Publishers and media companies won’t be able to (or need to) access and use the many zettabytes of data created each year, but the amount of data they do have access to is incredible. Subscriber demographics – plus information on who opens, clicks on and purchases what – can be leveraged to boost audience engagement.

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Data resilience as a service

Data & Analytics, Information Technology /

Data resilience as a service “Data Resiliency as a Service”, part of Infosys Cobalt, is a comprehensive data resiliency and management solution that caters to the entire lifecycle from consulting, design, implementation, and managed services. It is a set of fully managed data management services that leverages cloud technologies and next-gen data management solutions by Cohesity.

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How to Fuel Ad Sales with Your Tech Stack

Cloud, Information Technology /

How to Fuel Ad Sales with Your Tech Stack Ad sales aren’t what they used to be. Ask any traditional publisher. In the newspaper industry alone, advertising revenue dropped 13% in just one year, from $16.5 billion in 2017 to $14.3 billion in 2018.1 For newspapers and magazines collectively, an 18% drop in traditional ad spend was anticipated in 2019. Meanwhile, the process of selling ads and managing those sales, has grown more complex. Publishers often employ different staffs for print and digital advertising. These reps sell ads that are viewed on everything from print pages to laptop screens, from tablets to smartphones and other connected devices. Siloed, disconnected systems inhibit collaboration and productivity among teams, as well as hinder efforts to match the right advertiser with the right product.

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The Evolving Role of the CIO in The Era of Digital Transformation

Digital Transformation, Information Technology /

The Evolving Role of the CIO in The Era of Digital Transformation Are you feeling the burdens of KLTO (Keeping the Lights On)? IT decision makers are tasked with juggling legacy infrastructure, KLTO, risk mitigation, competitive differentiation through technology while reimagining business processes across the organization. In fact, according to IDG’s 2020 State of the CIO report1, 67% of CIOs say that the creation of new revenue-generating initiatives is among their job responsibilities. 65% of firms globally remain in the three lowest maturity levels of digital transformation2, and new investments around digital transformation are growing the complexities every day.

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The Demise Of The Paper Check As A Useful Method Of Paying Workers

Finance, Human Resources /

The Demise Of The Paper Check As A Useful Method Of Paying Workers If the recent and continuing health crisis has demonstrated one thing, it is that compensating people via paper checks is unreliable, unsafe and untenable. And as the leading provider of payroll in the United States (we pay roughly one in six Americans), ADP fully understands the process and is committed to the ideal of a world where all workers can receive their pay electronically.

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