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How Influential Are Influencers, Really?

How Influential Are Influencers, Really? Consumers often turn to industry professionals, retail associates and other passionate users of every kind for advice when making purchase decisions. Are your current marketing strategies reaching your MOST desirable brand ambassadors though? For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumers’ buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune, and celebrity status. According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers” who have a wealth of knowledge and know how to share it. In other words, influence is about authenticity, access to information, and the drive to empower others. This article will help you understand the importance of building relationships at scale with your most influential advocates using the ExpertVoice Advocacy Platform.

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Total Retail & Bolt: The Social Commerce Opportunity

E-commerce, Information Technology /

Total Retail & Bolt: The Social Commerce Opportunity The global social commerce market is projected to grow to over $600 billion by 2027, and savvy brands know it’s important to have a strategy now. Check out this whitepaper to learn how you can expand your storefront to social media feeds to take advantage of the opportunities social commerce creates. Learn how social commerce can lead to higher traffic volume, improved conversion, and repeat customers, how to drive personalization and value through first-party data, and how to create effective social commerce experiences using one-click checkout.

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Turn Social Media Into a Digital Storefront

E-commerce, Information Technology /

Turn Social Media Into a Digital Storefront Social Commerce is becoming an increasingly important part of how your shoppers experience your brand. Download this free resource to learn about the benefits of embracing social commerce, how to use remote checkout to better serve shoppers on social, and get actionable strategies to make your social channels revenue drivers.

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Path to Production Playbook

Industry-Based, Manufacturing tech /

Path to Production Playbook Organizations embarking on the industrialization phase of their additive journeys often encounter a similar set of industry barriers: Part identification Returning investment profit An experience gap A talent or resource shortage Cultural resistance to change If not tackled correctly, these barriers and their key variables – machines, process, powder and parts – might derail your additive strategy.

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Recruitment Technologies in 2022 and Beyond

Information Technology, IT Management /

Recruitment Technologies in 2022 and Beyond The recruitment landscape has undergone a massive shift, presenting new challenges and creating new opportunities. Hiring, always a highly competitive game, has higher stakes than ever, with a workforce that has new needs, wants, and demands — and more options. Currently, employee resignation rates are at an all-time high, but unemployment is simultaneously seeing lows unheard of in the last half-century. The workforce isn’t “quitting”; they are simply relocating to jobs where they feel valued and nurtured. In a world where recruiters may face a dearth of resumes one day and an overload of applications the next, being able to parse the incoming data and glean high-value metrics is key to successfully identifying and securing top talent. Companies must not only find ways to stand out against competitors by offering value to employees but must also figure out how to ideate their ideal candidate s. Old ways of managing recruitment and hiring processes are no longer applicable. Recruiters must be forward-thinking, seeking not simply to fill empty roles with warm bodies but to create a future-proof workforce that anticipates new roles and skills gaps before they even emerge. Technology is the recruiter’s best friend, but it goes deeper than digitizing resumes and categorizing them based on buzzwords. Today’s recruitment technologies dig deep to find the true gaps in s kills and knowledge lurking inside your company and help you develop a precise description of what the perfect candidate looks like.

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6 Stages to a Painless DLP Migration

Information Technology, IT Migration /

6 Stages to a Painless DLP Migration Implementing DLP is a complex process, as anyone who has done it knows – and the idea of doing it again might cause some sleepless nights! But transitioning to Forcepoint DLP doesn’t have to be painful; with the right product, the right partners and crucially, the right plan, you can realize a successful transition in as little as 6 weeks! Find out how with our Six Stages to a Painless DLP Migration Guide: Stage 1 – Scope & Project Initiation Stage 2 – Review Your Current Environment Stage 3 – Installation & Configuration Stage 4 – Migration Stage 5 – Monitoring and Testing Stage 6 – Knowledge Transfer

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Building a Resilient Network

Information Technology, Software Networking /

Building a Resilient Network By now, almost everyone knows something about software-defined-wide-area networking (SD-WAN). SD-WAN is getting a lot of buzz over its MPLS counterpart, but every innovation in tech comes with certain misconceptions—it’s just part of the territory. Can SD-WAN take the place of internet? SD-WAN doesn’t require on-premises hardware, right? Outside of cost, is it really better than MPLS? Get the answers to these questions and more, including clarity around the advantages and limitations of SD-WAN technologies. And yes—SD-WAN really is better than MPLS.

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The State of Cloud Native Security Report 2022

Cloud, Information Technology /

The State of Cloud Native Security Report 2022 As the cloud’s unique capabilities continue to evolve, so have the ways in which we employ it to drive business forward. As such, this report includes research that pays special attention to the latest top-of-mind concerns and narratives in the cloud native security community, including automation, DevSecOps, security posture, the use of open source and more. The goal of this report remains the same: for you to come away with valuable insights that help guide your cloud adoption and security journey in 2022 and beyond.

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From the Node Up: The Complete Guide to Kubernetes Security

Cloud, Information Technology /

From the Node Up: The Complete Guide to Kubernetes Security Most discussions of Kubernetes® security focus on how challenging it is to secure a cluster. Kubernetes offers only a handful of native security features, we’re told, which makes it exceedingly difficult to secure every layer of a Kubernetes environment. This eBook explains how to design a security strategy that reinforces, rather than hinders, the rest of your Kubernetes-based processes. It identifies Kubernetes security challenges from the node up and pinpoints specific solutions for addressing each of them, with a focus on automated, scalable approaches that will keep Kubernetes-based workloads secure, no matter how large your cluster is or which type of infrastructure you use to host it—on-premises, public cloud, or managed service.

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Implementing Cloud Native Security: Shift-Left to Increase Effectiveness

Cloud, Information Technology /

Implementing Cloud Native Security: Shift-Left to Increase Effectiveness Many in IT, security, and development probably understand what these concepts mean at a high level. Implementing them in a practical sense, however, may be harder. Not only do you need to gain organization-wide buy-in for the value that modern security strategies provide, but you must also determine the most efficient and effective ways of integrating them into workflows and tool sets that are already in place. This guide is designed to address that challenge by exploring what modern, shift-left security entails. We start by defining modern security paradigms and explaining their importance. We then walk through practical strategies for putting those security philosophies into practice, with guidance broken down according to the different IT architectural strategies that organizations commonly have in place today.

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